About us

Our story began in 2003 in Ireland, when two sisters set out to create clever, practical products that make parenting easier, safer, and more enjoyable. From those early days, ClevaMama grew into a trusted name for families all around the world, with innovations designed with love and backed by science.

In 2024, a new chapter began when husband-and-wife team Colin and Orla O’Reilly took over ClevaMama globally. Having distributed the brand in Australia for many years, Colin and Orla’s passion for ClevaMama ran deep. Originally from Ireland but now based in Sydney with their three young children, they bring both professional experience and personal insight to the brand. In fact, their youngest child often appears in our latest product photography – a true reminder that everything we create is for real families, just like ours.

Though much has changed since 2003, our mission remains the same: to design clever solutions for real-life parenting challenges.
From safer sleep to everyday essentials, we are here to support you through every stage of your baby’s journey – so you can spend more time making memories and less time worrying.

ClevaMama is more than just a baby brand. We’re a family brand. And we’re delighted to be here for your family.